Call of Duty's Sports Crossover Strategy: A Gamble on Mainstream Appeal Activision's flagship franchise, Call of Duty, is making its debut at Fanatics Fest, a sports convention in New York City that draws 150,000 attendees over four days.
The event features panels, events, and athlete meet and greets spanning Formula One, FIFA, the NBA, and more.
The connection between Call of Duty and sports fan culture may seem tenuous, but according to Activision's chief marketing officer, Tyler Bahl, it lies in demographics.