The Future of Tech Is Owning Nothing The latest trend in tech is not about innovation or disruption but about finding new ways to part consumers from their hard earned cash.
Apple's recent announcement of its Upgrade program, which allows customers to lease iPhones and other devices for a monthly fee, has sent shockwaves through the industry.
At first glance, the idea may seem appealing – who wouldn't want to upgrade their phone every two years without having to shell out thousands of dollars upfront?