Wemby's Swoosh: The NBA's Newest Cash Cow The news of Victor Wembanyama's extended contract with Nike is hardly surprising, given his rapid ascent to stardom in the NBA.
What's striking, however, is the scale of his deal – and what it says about the increasingly complex relationship between sports stars, brands, and the game itself.
Wembanyama's partnership with Nike was always expected to be lucrative, given his impressive on court performances and off court charm.