The Bundesliga's Broadcast Bargain: Trading Cash for Exposure The Bundesliga's new broadcasting deal in the United States has sparked debate among fans and analysts.
For six years, ESPN held the rights to broadcast Germany's top flight, but a new agreement between USA Network and Fandango will bring the games to American screens through 2030 31.
One of the most striking aspects of this deal is its reported $20 million annual fee, significantly lower than the $34 million paid by ESPN.