The Consumption Conundrum of Generation Z The notion that Gen Z is anti capitalist has become a staple of media narratives. But what does their spending data really tell us?
According to a recent report from the Bank of America Institute, it appears that Gen Z's affinity for anti capitalist rhetoric may be at odds with their actual consumption habits.
At first glance, the numbers suggest that Gen Z is being hypocritical in its stance against consumerism. The median savings to spending ratio among Gen Zers sits at a paltry 0.